Grey Swan is a creative studio. We work across the theatre sector with artists, companies, and collaborators to amplify stories that matter – whether by creating dynamic digital projects, promoting bold voices, capturing performance, or publishing text and image.
Our mission
To support creative work from idea to audience – through PR, photography, digital, and publishing.
Who we work with
-Independent theatre-makers and touring companies
-Venues and arts centres
-Platforms for new writing and emerging artists
-Community-led arts projects
-Producers, publishers, and arts organisations needing marketing, documentation or production support
Who we are
Since we formed in 2010, the core team behind Grey Swan have used their creative backgrounds to develop and promote the ideas of a wide variety of arts organisations and small businesses.
After more than a decade based in London, we have begun an exciting new chapter. In 2025, we relocated to King’s Lynn in Norfolk, embracing a setting that allows our creativity and focus to thrive. Although our location has changed, our commitment to delivering thoughtful, high-quality work remains unchanged, as we continue to serve clients in London, Norfolk and across the UK.